UPDATE: In an urgent announcement, Park Jeong Min has been confirmed as the top rising actor for December 2025, surpassing popular stars Lee Jun Ho and Lee Je Hoon, who secured second and third places, respectively. This significant ranking is based on a major big data analysis conducted by the Korea Corporate Reputation Research Institute, revealing the latest trends in consumer interest and brand reputation among actors.
The analysis, which covered a staggering 53,171,721 pieces of data collected from November 26 to December 26, 2025, assessed various indices including participation, media activity, communication, and community engagement. The findings underscore the powerful influence of online consumer behavior on brand consumption and reputation.
Park Jeong Min dominated with an impressive total brand reputation index of 5,165,198, driven by a participation index of 880,636, media index of 1,775,836, communication index of 1,427,370, and community index of 1,081,356. In stark contrast, Lee Jun Ho garnered a brand reputation index of 2,744,534, while Lee Je Hoon followed closely with 2,424,471.
Koo Chang Hwan, Director of the Korea Corporate Reputation Research Institute, emphasized the significance of these results, stating, “The Park Jeong Min brand took first place. He is recognized as the trendsetter, earning it the top spot.” He added that Lee Jun Ho is emerging as a “dependable actor,” while Lee Je Hoon has established himself as a “series drama icon.”
This analysis reflects a broader trend in the entertainment industry where consumer preferences are rapidly changing, impacting which actors are gaining popularity and influence. The ranking also highlights the emotional connection actors have with their audiences, as demonstrated by the substantial engagement metrics.
As fans and industry stakeholders react to this news, the implications of these rankings could shape future projects and endorsements for these actors. With Park Jeong Min’s rise, expect to see more buzz around his upcoming works, as well as increased interest from brands looking to align with this trending star.
Stay tuned for more developments as these actors continue to shape the landscape of the South Korean entertainment industry.
