UPDATE: In a significant development, Gold’s Gym Southern California announced on October 29, 2023, that it has officially sold all 23 locations to EōS Fitness. This urgent transition marks a pivotal change for gym members and fitness enthusiasts in the region.
The acquisition, confirmed via an email to members, ensures that current services at all locations will continue uninterrupted. Members of EōS Fitness with qualifying memberships will gain access to the newly acquired Gold’s Gym facilities, while Gold’s members will be informed about access to EōS gyms in the coming days.
EōS Fitness, which boasts over 200 locations across the United States, is poised to expand its footprint in Southern California through this strategic purchase. Members are encouraged to stay alert for further communications detailing when they will be able to utilize the new gyms.
This acquisition is particularly noteworthy as Gold’s Gym has a rich heritage, originating in Venice, California, in 1965, founded by fitness pioneer Joe Gold. The Venice location is famously dubbed “the Mecca of Bodybuilding,” attracting high-profile athletes like Arnold Schwarzenegger over the decades.
Despite the sale of its Southern California gyms, Gold’s Gym remains a global brand with numerous locations worldwide. The company shifted its headquarters from California to Dallas, Texas, in 2013, a move that aligns with EōS Fitness’s own Dallas headquarters.
Members are advised to keep an eye on their emails for updates regarding membership access and additional benefits as the transition unfolds. This deal not only represents a shift in local fitness options but also reflects the ongoing evolution of gym culture and ownership in the U.S.
Stay tuned for more updates as this story develops and impacts the fitness community across Southern California.
