UPDATE: Last night, Colorado’s tourism leaders gathered for the annual Governor’s Tourism Conference, where the state celebrated those driving significant change within the $28.5 billion tourism industry. Seven individuals and four organizations were honored for their transformative contributions, including standout marketing campaigns and initiatives promoting inclusivity.
Governor Jared Polis emphasized the critical role of tourism in Colorado’s economy, highlighting the industry’s support of over 470,525 jobs statewide. The event took place at the stunning Hotel Polaris, which is being touted as a potential new hotspot for visitors.
As excitement builds, Breckenridge is already gearing up to host next year’s conference, signaling a surge in hospitality activities in this picturesque mountain town. The event promises to showcase the region’s best as it prepares for an influx of tourists.
The conference wasn’t just about recognition; it featured essential discussions on pivotal topics like the role of AI in tourism and emerging international travel trends. With the America 250 – Colorado 150 Commission promoting significant upcoming anniversaries, 2026 is set to be a landmark year for celebrations and tourism in the state.
During the event, Eve Lieberman, Executive Director of the Office of Economic Development and International Trade (OEDIT), highlighted the conference’s vital role in fostering growth through innovation and sustainable practices. Under the leadership of Timothy Wolfe, head of the Colorado Tourism Office, efforts are underway to ensure Colorado remains a beloved destination for travelers.
Wolfe acknowledged the award winners for their impactful work and hinted at exciting initiatives aimed at enhancing the state’s long-term appeal. With the tourism sector rebounding, the atmosphere was charged with optimism and a commitment to maintaining Colorado’s reputation as a premier travel destination.
This year’s conference not only celebrated past achievements but also set the stage for future advancements in Colorado’s tourism landscape. As the state prepares for another year of growth and innovation, all eyes will be on Breckenridge, where next year’s gathering promises to be an unforgettable experience.
Stay tuned for more updates on Colorado’s tourism initiatives and the exciting developments leading up to 2026!
