Two brothers from New York City have launched a new platform, VryfID, aimed at helping renters manage their personal and financial information securely. Founded by Aiden Einhorn and Gabe Einhorn in October 2025, the start-up seeks to address the complexities and inefficiencies that renters face when sharing sensitive documents during the application process.
The inspiration for VryfID stemmed from Aiden’s personal experience as a student at NYU Stern, where he encountered the cumbersome task of gathering necessary documentation, such as W-2 forms and social security numbers, while searching for an apartment. “The process is awful, it’s super unfriendly to renters,” Aiden shared, reflecting on the challenges he faced while coordinating information between his family and potential landlords.
Gabe, who has worked in the real estate sector for several years, recognized significant flaws in the industry’s approach to technology. He noted that even high-stakes transactions involving loans often relied on insecure methods, such as sending sensitive information via email. “We saw that there was a big need and then we also saw that there were a lot of scammers,” he commented, highlighting the prevalence of fraudulent activities in the rental market.
Creating a Secure Digital Profile for Renters
VryfID allows renters to create a secure digital profile that consolidates all their essential information in one place. Users can store details about their guarantors and upload applications, with the system automatically pre-filling information based on their documents. The Einhorn brothers prioritized security, enabling users to password-protect shared documents and revoke access at any time.
“We watermark each document and allow users to track who opened it,” Aiden explained. “You don’t want other brokers sitting with your father’s social security and tax returns.” This focus on security aims to empower renters, particularly college students, who often navigate a competitive rental market.
Anna Genov, a member of the VryfID team, emphasized the platform’s potential to simplify the apartment search for students. “Many people are not happy living in dorms and seek off-campus housing,” she said, noting the challenges students face in balancing classes, jobs, and document management. The team envisions eventually helping renters find apartments that match their preferences.
Expanding Beyond the Rental Market
As VryfID continues to grow, the founders aim to extend their services beyond the rental market. Gabe highlighted the platform’s applicability to various financial transactions, stating, “We want that transaction to be secure and verified to the right person.” This vision positions VryfID not just as a tool for renters, but as a broader solution for anyone needing to manage personal information securely in real estate and beyond.
The brothers believe that VryfID can revolutionize the way individuals handle sensitive information in multiple contexts, including interactions with financial planners, lawyers, and accountants. Their goal is to create a comprehensive platform that enhances both security and efficiency.
For those interested in learning more about VryfID and its offerings, the website can be accessed at www.vryfid.com.
