UPDATE: Congressman and gubernatorial candidate Dusty Johnson has just launched a groundbreaking initiative aimed at supporting entrepreneurs in South Dakota. During a packed roundtable discussion in Sioux Falls on March 13, 2026, Johnson announced he will allocate $2 million from the Future Fund to kick off the “Launch South Dakota” program, designed to bolster economic development focused on startups.
The announcement comes at a critical time as the need for innovative business solutions grows in South Dakota. Johnson’s plan aims to transform the entrepreneurial landscape by prioritizing local talent and homegrown ideas, shifting the state’s economic strategy away from solely attracting large corporations.
In a vibrant room filled with business leaders, excitement surged as Johnson detailed his vision, which includes increasing investment in proof-of-concept awards, enhancing mentorship programs for young entrepreneurs, and expanding the “Giant Visions” competition. “This is the biggest-ever plan for investing in South Dakota startups and entrepreneurs,” Johnson stated emphatically.
Sioux Falls Mayor Paul TenHaken echoed his support, praising Johnson’s initiative. “Like they say, a goal without a plan is just a wish. South Dakota needs a vision for entrepreneurship, and I commend Dusty for providing that,” TenHaken remarked, emphasizing the importance of fostering a positive economic environment.
Johnson’s approach diverges from traditional models that often prioritize large businesses. “We should never be putting all of our eggs in one basket. I think we’re a lot stronger when we’re putting more of those eggs into some of the smaller baskets,” he explained. His commitment to startups reflects a pivotal shift in how South Dakota can nurture its own economic growth.
The roundtable also featured influential panelists, including MarketBeat founder Matt Paulson and South Eastern Development Foundation President Lynne Keller Forbes. They engaged with attendees, fostering an atmosphere of collaboration and shared vision for the state’s future.
As Johnson’s plan unfolds, competing candidates are responding. Governor Larry Rhoden emphasized his administration’s achievements, boasting the lowest unemployment rate in the nation and the second fastest-growing economy. Rhoden’s campaign insists that effective governance is about executing plans that allow entrepreneurs to thrive.
Looking ahead, Johnson acknowledged the evolving landscape of industries due to advancements in technology and AI. “These are the first four big steps I’m taking toward entrepreneurship. They will not be the last,” he declared, signaling that this initiative is just the beginning.
The Future Fund was specifically chosen for this initiative due to the governor’s direct control over its allocation, providing a unique opportunity for impactful investment. Johnson responded to concerns about potential over-demand for the program, stating, “We could only be so lucky as to have the entirety of the Future Fund be gobbled up because smart people are investing in South Dakota.”
Panel discussions also touched on reviving the Dakota Seeds Program, which supported internship wages, highlighting the need for ongoing support for local businesses to attract and retain talent.
This story is developing, and updates will be provided as responses from other gubernatorial candidates come in. Stay tuned for more coverage on this urgent initiative and its potential impact on South Dakota’s economy.
