Joe Wicks, the renowned British fitness coach and author, has signed a deal with WME, enhancing his influence in the health and fitness industry. Known widely as “The Body Coach,” Wicks has transformed his brand into a global phenomenon, amassing a dedicated online following and achieving significant sales in his published works.
Wicks first gained attention by sharing 15-second recipe videos on social media, eventually evolving into one of the most followed fitness personalities on platforms like Instagram and YouTube. His award-winning app, the Body Coach, launched in 2020, has become a leading resource in the U.K. for individuals seeking to improve their fitness and overall well-being.
As an accomplished author, Wicks has sold over 5 million cookbooks, including the popular “Lean in 15” series and various other titles. His profile skyrocketed during the COVID-19 pandemic, particularly due to his “PE With Joe” initiative. This daily live workout series on YouTube attracted millions of participants and set a Guinness World Record for the “most viewers for a fitness workout live stream on YouTube,” with over 950,000 viewers tuning in.
In addition to his online success, Wicks undertook a remarkable 24-hour workout challenge in 2020, raising more than £2 million ($2.6 million) for Children in Need. His contributions to fitness and charity were recognized with an MBE for outstanding services in these areas.
Wicks continues to expand his reach across various platforms, including television, digital content, publishing, and live events. His latest project, an animated children’s fitness series titled “Activate,” is designed to encourage children to engage in physical activity. Furthermore, he actively leads philanthropic efforts through the Body Coach Foundation.
With WME now representing him across all sectors, Wicks is poised to further enhance his brand and continue making a positive impact in the health and fitness community. This partnership marks a significant step in his career, promising exciting developments in the near future.
