UPDATE: Marin natives Sophia Sabella and Pablo Feldman have received a Grammy nomination for their production work on the music video for Doechii’s hit song “Anxiety.” This nomination, announced just last month, marks a significant milestone as it will compete in the best music video category at the Grammy Awards on February 1, 2024.
The music video, which was released on April 18, has already garnered an astonishing 58 million views, reflecting its widespread acclaim and impact. “Anxiety” is celebrated for its powerful exploration of mental health struggles, a theme that resonates deeply with many viewers.
In a recent statement, Sabella expressed her excitement, saying, “We were so excited, and it turned out better than we ever imagined.” The duo, along with director James Mackel, meticulously crafted a chaotic yet visually stunning narrative that features elaborate choreography and pyrotechnics, all set within a constructed house on a sound stage.
This nomination not only highlights their exceptional work but also underscores the collaborative spirit behind the video. “That day, we got a text from our partners and Doechii’s team at Top Dawg Entertainment, who were amazing partners. They were like, ‘Congrats, Grammy nominees.’ We were like, ‘What do you mean?’” Sabella recalled, capturing the sheer surprise and joy of receiving such recognition.
Sabella and Feldman, who grew up in Mill Valley, California, have a long-standing passion for music videos, a medium they believe is crucial for storytelling. “Sophia and I have always loved music videos since we were kids,” Feldman shared. Their journey in the industry took a significant turn when they partnered with producer Jolene Mendes, leading to the establishment of their production company, More Avenue.
The duo’s commitment to creating engaging content is evident in their approach to production. “We had such specific timing; it’s amazing how much each detail needed to flow successfully,” Sabella explained. Their hard work and attention to detail have paid off, with “Anxiety” being recognized as one of the standout music videos of the year.
As the Grammy Awards approach, the excitement continues to build. The competition is fierce, with “Anxiety” facing off against notable contenders such as Sabrina Carpenter’s “Manchild” and OK Go’s “Love.” The outcome is uncertain, but one thing is clear: Sabella and Feldman’s work on “Anxiety” has left an indelible mark on both the music and film industries.
In closing, this Grammy nomination not only acknowledges their talent but also elevates the importance of behind-the-scenes creatives. “To see all of our names up there was one of the most mind-blowing, amazing experiences,” Feldman stated, emphasizing the pride and honor of being recognized on such a prestigious platform.
Stay tuned for more updates as the Grammy Awards approach, and join the conversation around this inspiring story of success from Marin’s own creative talents.
