Bell Media has intensified its commitment to bringing Canadian talent back to the screen, announcing significant production deals with notable figures such as Seth Rogen, Elliot Page, and Will Arnett. These collaborations aim to create new television series that highlight homegrown stars and stories. A standout project is the romantic hockey series Heated Rivalry, which has already gained traction as it was picked up by HBO Max in the United States.
Created by director Jacob Tierney, known for his work on *Letterkenny*, this six-part drama is based on the novel series by Rachel Reid. The project was brought to Bell Media through Tierney and Brendan Brady’s production company, Accent Aigu Entertainment. Justin Stockman, Vice President of Content Development & Programming at Bell Media, expressed enthusiasm for the project, stating, “Our team have been very excited about this project since it first came to us.” He noted that the success of the series could lead to further adaptations, as there are multiple books in the series.
The series features a secret love story between Canadian hockey player Shane Hollander, portrayed by Hudson Williams, and his Russian rival Ilya Rozanov, played by Connor Storie. Stockman acknowledged the inherent risks in producing such a steamy drama but emphasized the advantage of partnering with a proven director. “It definitely lowered our risk because we’re working with someone who’s a known quantity,” he added.
In addition to Heated Rivalry, Bell Media has launched other notable projects. Collaborations with Rogen’s Point Grey Pictures and Lionsgate aim to produce an upcoming scripted show in Canada. Page’s Pageboy Productions has signed on to create content for the CTV network and Crave, starting with the comedy *Slo Pitch*. Furthermore, Bell Media and Fremantle are reviving the game show *Match Game*, hosted by Canadian actor Martin Short, filmed in Montreal.
In a notable strategic move, Bell Media expanded its international reach by acquiring a majority stake in London-based Sphere Abacus in March 2025. This acquisition allows Bell Media to distribute its content beyond Canada, enhancing its global footprint. By owning more of the television value chain, Bell Media aims to strengthen its position in the international market. “We just needed the right eyes on it, which is Sean Cohan,” Stockman reflected, referring to the new president of Bell Media who has experience with A&E Networks and Nielsen.
The company has long recognized the potential of international distribution. Previously, Bell Media licensed series like the romantic drama *Sullivan’s Crossing*, which found success in international markets, showcasing the growing demand for Canadian content. Stockman expressed pride in the success of such shows, noting, “We love this show. It’s a great hit for us. It’s selling all over the world.”
As Bell Media continues to develop original content, it is also keen to maintain its traditional model of licensing TV shows from Hollywood studios. This approach allows the company to tap into global networks while focusing on producing original series that resonate with Canadian audiences. The Northern Lights strategy aims to leverage existing relationships and expand the creative talent pool in Canada.
Upcoming projects include *Anna Pigeon*, Bell Media’s first co-commission with USA Network’s Versant, a character-driven procedural shot in Alberta. This collaboration is expected to enhance Bell Media’s profile within the international television landscape.
Stockman concluded by highlighting the excitement surrounding the expansion into distribution. “This business is always shifting, and nothing’s ever concrete. But, in general, we’re excited to be in the distribution space in a bigger way,” he stated. As the television industry evolves, Bell Media’s proactive measures signal a promising future for Canadian content both domestically and internationally.
