BREAKING: In a shocking turn of events, the Philadelphia Art Museum (PhAM) has terminated Director and CEO Sasha Suda effective immediately as of November 4, 2023. The abrupt dismissal was communicated via email shortly after Suda completed three years of her five-year contract, raising immediate questions about the future direction of the museum amid its controversial rebranding efforts.
The decision, confirmed by sources at PhAM, has not been elaborated upon, with officials stating the termination was “for cause.” The museum has refrained from making further comments, labeling the matter as an “internal issue.” Louis Marchesano, Deputy Director of Curatorial Affairs and Conservation, has been appointed to manage daily operations as the board searches for an interim director.
Suda, a Canadian art historian, previously directed the National Gallery of Canada before assuming her role at PhAM in mid-2022. She faced significant challenges from the outset, including a tumultuous environment left by former director Timothy Rub, who resigned amidst serious allegations of mishandling abuse claims. The museum has struggled with post-pandemic recovery, including budget cuts and declining visitor numbers.
Staff members had been pushing for union representation since 2020, leading to a historic 19-day strike shortly after Suda took office. Although a new contract was ratified in July 2023, tensions between the museum administration and union staff persisted, culminating in accusations of contract violations over pay increases.
This latest incident comes just weeks after the museum launched a rebranding initiative that shifted its name from the Philadelphia Museum of Art to the Philadelphia Art Museum, a project that cost at least $250,000. Critics, including many locals, have derided the change as unnecessary, questioning its timing and relevance. In a recent radio interview, Suda defended the rebrand, asserting that it merely formalized what many already referred to the institution as.
PhAM board members Jennifer Rice and Yoram (Jerry) Wind confirmed they were aware of the rebranding process but expressed surprise at the rollout date. Despite this, a spokesperson for the museum stated firmly that there are no discussions underway to reverse the rebranding.
As the art world watches closely, the Philadelphia Art Museum is at a critical juncture. The board’s next steps and the leadership’s direction will play a pivotal role in shaping the future of one of Philadelphia’s cultural landmarks.
Stay tuned for updates as this story develops.
