UPDATE: Just confirmed, Stephen Curry has officially split from Under Armour amid frustrations over the brand’s unsuccessful attempt to sign WNBA sensation Caitlin Clark. The Golden State Warriors star reportedly viewed the company’s inability to secure Clark, set to be the number one pick in the 2024 WNBA Draft, as a significant disappointment.
Sources familiar with the situation revealed that Under Armour’s offer to Clark fell short of a lucrative $28 million deal she eventually signed with Nike. This development comes just weeks after the split was first reported earlier this month, intensifying scrutiny on Under Armour’s investment strategies.
Curry’s decision stems from what insiders describe as a “sore point” regarding Under Armour’s perceived lack of commitment to his brand, which he launched as a standalone label in 2020. According to sources speaking to Bloomberg, Curry and his team were frustrated by what they saw as insufficient marketing and low sales figures, urging company leader Kevin Plank for greater investment.
In a joint statement, Under Armour and Curry’s representatives said, “This decision was made thoughtfully and respectfully, with a shared sense of pride in what we built together, and a mutual understanding that a separation was best for both Under Armour and Stephen Curry.”
Despite the split, fans can expect the final Curry shoe to debut in February 2026, as per the separation agreement. Interestingly, Curry was spotted warming up in Nike shoes just a day after the announcement of his exit from Under Armour, further fueling speculation about his future endorsements.
As the NBA season progresses, all eyes will be on Curry, who is still a key player for the Warriors, especially after his recent performance during a match against the Portland Trail Blazers on November 21, 2025. The implications of this partnership’s end could reverberate through the sports apparel industry, prompting questions about how other athletes will negotiate brand deals moving forward.
Stay tuned for updates on this developing story as it continues to unfold, and watch for how Curry’s next moves will reshape his brand and influence on the court.
