UPDATE: As Bay Area theaters face unprecedented closures, Rialto Cinema continues to flourish, showcasing a unique mix of independent and mainstream films across its three locations. This resilient theater group, directed by Ky J. Boyd, is a beacon for movie lovers amidst a turbulent industry landscape.
Just confirmed, Rialto Cinema remains a vital hub for cinephiles despite fierce competition from streaming services and soaring rents. “You open your doors and hope people come and like what you have to show,” Boyd stated. His passion for cinema has driven the success of the Elmwood Theater in Berkeley, Cerrito Theater in El Cerrito, and Rialto Cinemas Sebastopol, which collectively serve as a refuge for those seeking quality film experiences.
The significance of Rialto Cinema’s survival is underscored by recent closures of iconic theaters across the region, including the Albany Twin, which shuttered in 2023. Boyd reflects on the changing landscape: “The world has changed, but I live in hope that people understand the art form that is cinema.” His commitment to curating engaging films is a key factor in attracting audiences who value the theatrical experience.
Rialto Cinema’s history dates back to 2000 when Boyd first opened the Rialto Cinemas Lakeside in Santa Rosa. Despite doubts about an arthouse’s viability, it thrived for over a decade until its lease ended. Boyd’s journey continued as he acquired the Elmwood Theater in 2007 and Cerrito Theater in 2009, ultimately expanding the Rialto brand into a cherished regional institution.
The charm of Rialto theaters lies in their historic architecture and thoughtful programming. Frequent screenings of popular titles like 2023’s “Barbie” and documentaries such as “The Last Class,” featuring former U.S. Secretary of Labor Robert Reich, have consistently drawn crowds. Sold-out screenings, often accompanied by engaging Q&A sessions, emphasize the community’s investment in independent cinema.
Rialto’s theaters, notably the Elmwood built in 1919 and Cerrito in 1937, embody a rich cinematic heritage. Patrons enjoy not just films, but a complete experience including gourmet concessions and a welcoming atmosphere. “Even if it’s not a sold-out showing, people showing up matters,” said Victoria Carton, a concession clerk at Elmwood, highlighting the shared passion of staff and audience alike.
Yet, the future of small theaters hangs in the balance as developers eye prime locations for new housing projects. Boyd expresses concern over the potential loss of cultural landmarks, stating, “You can’t just knock down buildings and build taller. We’ll lose the soul and what makes it special.” The urgency of this issue is heightened by ongoing proposals that threaten to displace beloved independent venues across the Bay Area.
Despite challenges, including a devastating fire in the 1980s and the impacts of the COVID-19 pandemic, Rialto Cinema has demonstrated resilience. Community support has played a crucial role in sustaining their operations, with Boyd asserting, “Change is inevitable, but a love for the work keeps me in the game.”
As theaters like Rialto continue to provide a sanctuary for film enthusiasts, they underscore the importance of preserving cultural spaces in an ever-evolving urban landscape. For now, Rialto Cinema stands as a testament to the enduring love for cinema, proving that in a world of rapid change, some traditions are worth fighting for.
Stay tuned for further developments as Rialto Cinema adapts and thrives against the odds in the Bay Area film scene.
