UPDATE: Thousands of revelers gathered in Prescott, Arizona, on the night of December 31, 2025, for the highly anticipated 15th annual New Year’s Eve Boot Drop. This unique event, celebrated at Whiskey Row, features a dazzling 6-foot-tall illuminated cowboy boot descending from the historic Palace Restaurant, marking a one-of-a-kind tradition that has captivated attendees from near and far.
The Boot Drop, which occurs twice—once at 10 p.m. and again at midnight to welcome 2026—has seen explosive growth since its inception, with attendance soaring from just 2,000 in the first year to over 20,000 in recent celebrations. The event not only marks a festive occasion but also provides a substantial economic boost to the local community. Organizers report that finding accommodations during this event has become increasingly challenging due to the influx of visitors.
“This is the only boot drop worldwide, as far as we know,” stated Matt Brassard of M&M Entertainment & Productions, highlighting the event’s one-of-a-kind nature. The festivities included not just the iconic boot drop, but also fireworks, live music, and rides, ensuring an exciting experience for attendees of all ages.
The Boot Drop pays tribute to Prescott’s rich heritage as the home of the world’s oldest rodeo, blending tradition with modern celebration. Locals and tourists alike have embraced this “blingy” boot descent, transforming it into a must-visit Arizona destination for New Year’s festivities.
As the clock ticked down to midnight, the anticipation in the air was palpable, with cheers erupting as the boot began its descent, lighting up the night sky. The event has successfully turned into a signature celebration, drawing attention and admiration from across the globe.
With such a significant turnout, the Boot Drop continues to grow in popularity, and organizers are already gearing up for next year’s event. Those planning to attend in 2026 are advised to make travel arrangements well in advance to ensure they don’t miss out on this extraordinary celebration.
As Prescott rings in the New Year, the Boot Drop stands as a shining example of community spirit and festive cheer, uniting thousands in a collective celebration of tradition and joy. Don’t miss out on the latest updates and stories from this unique event as Prescott continues to shine on the holiday map!
