BREAKING: Organic food company Once Upon a Farm, co-founded by actress Jennifer Garner, is reviving its initial public offering (IPO) plans, as confirmed by a recent SEC filing and Reuters. The company has set a proposed price range of $17 to $19 per share, indicating a significant move towards its public debut amid a recovering IPO market.
This anticipated IPO, now set for February 6, 2024, comes after the company paused its initial plans last year due to the government shutdown. The updated filing, submitted on Tuesday, marks a pivotal moment for the company and may reflect a broader thaw in the IPO landscape.
Once Upon a Farm aims to raise at least $208.9 million at a valuation of $764.4 million. With Goldman Sachs and J.P. Morgan serving as lead bankers, the company is poised to attract significant investor interest. To date, it has raised nearly $100 million in funding, with notable backers including S2G Ventures and CAVU Consumer Partners.
Founded in 2015, Once Upon a Farm specializes in organic baby food and kids’ snacks, catering to health-conscious parents seeking nutritious options for their children. Garner’s involvement has not only elevated the brand’s profile but also resonated with consumers who value celebrity-backed ventures in the organic food sector.
With the IPO on the horizon, industry analysts are closely watching how this move will affect the company’s growth trajectory and its impact on the organic food market. In a time when health and wellness trends are at the forefront, Once Upon a Farm’s public offering could further solidify its position as a leader in the organic segment.
As the February date approaches, all eyes will be on Once Upon a Farm to see if it can successfully navigate the IPO process and deliver a strong debut. Investors and consumers alike are eager to see how this company, with its roots in organic nutrition and celebrity endorsement, will continue to evolve in a competitive marketplace.
Stay tuned for more updates as this developing story unfolds.
