URGENT UPDATE: In a significant development for tech enthusiasts, OLED TVs may finally drop below the £500/$500 price point in 2026. However, industry experts express skepticism about whether these budget models will live up to performance expectations.
Since its inception, OLED technology has dominated the television market, consistently outperforming competitors like Mini LED and Micro LED. But despite advancements in brightness and picture quality, affordability remains a significant barrier for everyday consumers. Currently, even entry-level OLED models, such as the 48-inch variants, start at around £800, far exceeding the threshold for budget-friendly TVs.
This year saw a notable attempt to bridge this gap with the release of the Toshiba XF9F53DB. During Black Friday, the 55-inch model plunged to £699—the lowest price for a current-generation OLED of its size. While this marks progress, reviews indicate that the TV’s performance lags behind competitors, with inadequate picture processing undermining its OLED potential.
The arrival of affordable OLEDs is crucial, especially as Mini LED technology gains traction. The TCL 6KS, retailing at £350, has received accolades for delivering superior performance at a budget price, challenging traditional OLED dominance. Furthermore, the award-winning TCL C7K has illustrated that Mini LED can outperform OLED in the mid-range market, offering a more consistent viewing experience.
Experts warn that even if OLED prices fall to £500/$500, they must surpass the performance of existing budget models to be competitive. The high production failure rates and the complex tuning processes associated with OLED are primary reasons for their elevated costs. Brands are now emphasizing premium certifications, such as Panasonic’s Master OLED Pro, to assure consumers of quality.
As the market evolves, consumers are left wondering: will we see an affordable OLED that meets high standards? The answer remains uncertain. Industry insiders suggest that unless manufacturers can maintain OLED’s value while lowering costs, the anticipated budget models could disappoint.
For now, the tech community watches closely as 2026 approaches, hoping for a breakthrough that could redefine the OLED landscape. Stay tuned for further updates on this developing story as we track the next major shifts in television technology.
