Mesa Launches Urgent Campaign to Combat Youth Opioid Crisis

URGENT UPDATE: The City of Mesa has just launched a crucial educational campaign in partnership with The Be Kind People Project to combat the escalating youth opioid crisis. This initiative, titled “Be Aware. Be Strong. Be HealthyTM Mesa,” targets students, educators, and parents within the Mesa Public Schools and local institutions.

Backed by $4.7 million from national opioid settlement funds, the campaign aims to build resilience among youth to resist drug temptations. Mesa Mayor Mark Freeman emphasized the program’s unique focus on prevention, stating, “This is a one-of-a-kind effort that invests in prevention by reaching children where they are.” Freeman highlighted that this initiative is pivotal for strengthening the health and future of the community’s younger generations.

The campaign also includes a $1 million community grant program that has already allocated resources to seven organizations, including Jacob’s Hope, which supports opioid-impacted newborns. Mesa’s proactive strategy underscores a commitment to education, prevention, and youth support.

“The opioid epidemic continues to devastate families and communities throughout Arizona,” declared Marcia Meyer, Founder and CEO of The Be Kind People Project. Meyer stressed the importance of bold collaborations and innovative solutions, saying, “By reaching children and families early with programs that build confidence, kindness, and resilience, we’re equipping Mesa’s students to make safe, healthy choices and lead positive lives— in school and beyond.”

The educational campaign will provide evidence-based, age-appropriate content focused on healthy practices and emotional strength, aiming to fortify youth against potential substance abuse. Renee Parker, Director of Community Partnerships for Mesa Public Schools, expressed gratitude for the partnership, stating, “We are deeply grateful to the City of Mesa for its continued support in helping our schools educate students about the serious dangers of opioid misuse.”

Mesa is set to formally introduce The Be Kind People Project at an event on October 22, 2023, at the Arizona Museum of Natural History. Media representatives are invited to witness the launch firsthand and can RSVP via email to [email protected]

This campaign marks a significant step in addressing the opioid crisis, with Mesa being the second-largest recipient of opioid settlement funds in Maricopa County. The City is determined to use these funds strategically to not only tackle the immediate crisis but also foster long-term change within the community.

As this story develops, the impact of the campaign on Mesa’s youth and surrounding communities will be closely monitored. The urgency of addressing the opioid crisis cannot be overstated, and this initiative aims to make a profound difference in the lives of young people in Mesa.