UPDATE: Mariah Carey is set to ignite the holiday spirit with her exclusive Holiday Bar pop-up on the Las Vegas Strip, launching on November 28, 2023. Taking over On The Record at Park MGM, this limited-time experience promises to be a festive spectacle featuring Mariah-themed decor, unique cocktails, and exclusive merchandise.
The Holiday Bar will transform On The Record into a winter wonderland, complete with glittering decorations and photo opportunities designed for social media sharing. Guests can look forward to indulging in cocktails spiked with Black Irish cream while enjoying the sounds of Carey’s iconic holiday hits. The pop-up is expected to run through late December, making it a must-visit destination for locals and tourists alike.
Fans can join waitlists now as organizers prepare for this month-long residency. According to official sources, the venue will implement timed-ticket entries to accommodate the anticipated demand. Tickets are not yet available, but those eager to secure entry can sign up for early-bird notifications.
As part of a national rollout, this Las Vegas pop-up follows openings in Los Angeles on November 13, New York on November 14, and Miami on November 20. Each location, produced in collaboration with Bucket Listers, will feature similar attractions, including a “Letters to Mariah” station and exclusive merchandise.
The immersive setting of On The Record, known for its music-themed ambiance and hidden record-store entrance, aligns perfectly with the pop-up’s festive atmosphere. Organizers are excited to create a unique experience that combines holiday cheer with Mariah’s signature style, including Santa’s sleigh photo ops and an awards wall celebrating her numerous accolades.
This event is not just about holiday fun; it’s also a strategic move for the Las Vegas Strip. Celebrity pop-ups like this have become increasingly popular, driving midweek traffic and generating shareable experiences that are vital for local businesses during the holiday season. As seen with previous pop-ups, such as the Virgin Hotels/Black Irish collaborations, these activations can provide significant revenue boosts and social media buzz.
For those planning a visit, stay tuned for updates on ticket releases and session times. The excitement surrounding Mariah Carey’s Holiday Bar is palpable, and fans are encouraged to join the waitlist for presale alerts. With its festive allure and exclusive offerings, this pop-up is poised to become one of the season’s hottest attractions on the Las Vegas Strip. Don’t miss out on this unique opportunity to celebrate the holidays in style!
