UPDATE: In a surprising shift, Macy’s has officially ended its 80-year tradition of hosting Santa Claus at its Union Square store in San Francisco, California. This news comes just ahead of the holiday season, leaving many families in shock and disappointment.
Officials announced that instead of appearing at the iconic Union Square location following the Macy’s Thanksgiving Day Parade, Santa will embark on a national tour, visiting communities across the country. In a statement reported by the San Francisco Chronicle, Macy’s representatives confirmed: “This year, Macy’s Santa will not be available at our Union Square location. Instead, he will be going on a national tour to visit stores and communities he hasn’t had a chance to appear in before.”
The decision has sparked an outcry among San Francisco shoppers who cherished the annual tradition. Local resident Yvonne Fletcher expressed her disappointment, stating, “It seems weird without Santa Claus. I can’t bring my grandkids, and that’s what we were waiting for.” Her husband, Adrian Fletcher, echoed her sentiments, emphasizing the emotional weight of losing this holiday staple.
Another shopper, Briseyda, shared her heartbreak with ABC 7 News, saying, “It’s a tradition. That’s what we look forward to. It’s heartbreaking. I have kids of my own. The one thing they look forward to is Santa. The fact they’re not going to have that, it’s not tradition at all. Christmas is all about traditions and memories. Santa brings everyone together.”
Since the late 1940s, Santa has been a beloved figure at Macy’s Union Square, with families lining up to take photos and share their Christmas wish lists. The only exception to this longstanding tradition was during the pandemic. Notably, from approximately 1990 to 2010, the role of Santa was famously played by “Santa John,” who is fondly remembered by many.
The shift to a national tour marks a significant change for Macy’s and raises questions about the future of holiday traditions in retail spaces. Many families are left wondering how this change will impact their holiday celebrations.
As the season progresses, attention will turn to how Macy’s executes this national tour and which communities will benefit from Santa’s new appearances. Families across the country will be looking for updates as they navigate this unexpected change in a cherished holiday custom.
This developing story is sure to resonate with many, as it touches on the heart of family traditions and the spirit of Christmas. Stay tuned for more updates on Santa’s national tour and its impact on holiday celebrations nationwide.
