URGENT UPDATE: Bose has just confirmed that its SoundTouch speakers will remain operational even after the shutdown of cloud services scheduled for May 2026. This announcement is a significant relief for customers concerned about the obsolescence of their devices.
Instead of rendering the speakers useless, Bose is taking an innovative approach by providing extensive guidance on how to continue using SoundTouch systems via Bluetooth and AirPlay. The company has also released an API for third-party developers, paving the way for enhanced app functionality and integration.
Initially set to shut down services in October 2025, Bose extended the timeline to allow users ample time to adapt. The company stated, “we’re no longer able to sustain the development and support of the cloud infrastructure that powers this older generation of products.” However, the decision to keep the speakers functioning reflects a commitment to customer satisfaction and longevity of products.
Customers can continue to enjoy features like Spotify Connect and AirPlay, ensuring that their devices remain part of their home entertainment systems. Although SoundTouch streaming will no longer be available, users can still control their systems over Wi-Fi, allowing for setup, configuration, and remote operation.
Bose’s proactive communication reinforces its value to customers, especially in a market where tech companies often leave users with obsolete devices. This move stands in stark contrast to other companies like Sonos, which faced backlash in 2019 for requiring customers to “brick” older products in exchange for upgrade discounts.
As Bose navigates this transition, the message is clear: they prioritize user experience and longevity in a rapidly changing tech landscape. This approach not only protects existing customers but also positions Bose favorably with potential buyers looking for reliable smart speaker options.
Moving forward, users should anticipate the app updates that will remove reliance on cloud services while maintaining core functionalities. With this strategy, Bose sends a strong message to the tech community about the importance of supporting legacy products.
Stay tuned for more updates as Bose continues to reshape the smart speaker market and redefine customer loyalty. Follow us for breaking news and expert reviews on the latest tech developments.
