The Los Angeles Rams have redefined their offensive strategy in the 2025 NFL season, putting the spotlight back on their running game, which is critical for their playoff ambitions. With a success rate of 50.12% on running back carries, they are second only to the legendary 2018 Rams, who achieved a rate of 50.13%. This resurgence in the ground game reflects a shift in the Rams’ offensive identity and is essential as they aim for postseason success.
Historically, the Rams have relied on their rushing attack as the backbone of their offense. Under the guidance of coach Sean McVay, the 2018 Rams showcased a powerful run game led by Todd Gurley, who helped propel the team to the Super Bowl. Fast forward to 2025, and the Rams are replicating that success with a fresh roster, including running backs Kyren Williams and Blake Corum. This year’s team has not only embraced the run but has also innovated its approach, using a scheme that diverges significantly from its predecessors.
New Strategies Fuel the Ground Game
The Rams have shifted their focus from the outside zone running scheme that characterized their earlier successes to a more versatile approach centered around the “duo” concept. This technique involves double-teaming defensive tackles and allows the offensive line to adapt based on the defense’s movements. An example of this can be seen in a Week 10 game against the San Francisco 49ers, where the offensive line executed a perfectly timed duo play.
In that play, Williams took advantage of the blocking setup, utilizing his agility and vision to navigate through the defense. The duo concept has become a staple of their offense, accounting for over 40% of their running plays this season. This adaptation demonstrates McVay’s ability to evolve his strategy while maintaining an effective running game essential for offensive balance.
The Rams’ emphasis on the run has not only benefited the ground game but has also revitalized their passing attack. With quarterback Matthew Stafford at the helm, the team has recorded the most play-action dropbacks by any quarterback in the last decade. Stafford’s ability to execute play-action passes effectively relies on the success of the run game, creating space for receivers like Puka Nacua to exploit defenses.
Balancing Act: Rushing and Passing
While the Rams’ passing game has garnered significant attention, the importance of the running game cannot be overstated. The dual-threat capability of Williams and Corum adds depth and versatility to their offensive strategy. Williams, in particular, has shown remarkable growth, demonstrating a keen understanding of the duo scheme and making split-second decisions that exploit defensive weaknesses.
Despite the emergence of the run game, the Rams have also integrated multiple offensive personnel packages to maximize their effectiveness. Utilizing 13 personnel, which includes three tight ends, the Rams have created mismatches against defenses, forcing them to adapt to their diverse offensive looks.
The 2025 season marks a return to form for the Rams’ rushing attack, reminiscent of their 2018 glory days. The offensive line, bolstered by key acquisitions and a focus on maintaining continuity, enables the running backs to thrive. The balance between rushing and passing has become a hallmark of their strategy, with McVay’s innovative designs keeping defenses off balance.
As the Rams prepare for crucial playoff matches, the effectiveness of their run game will be pivotal. The upcoming game against the Chicago Bears, scheduled for Sunday, 6:30 p.m. ET, presents an opportunity for the Rams to showcase their dynamic offense and exorcise the ghosts of past failures on the road.
In summary, the Rams have successfully reestablished their running game as the cornerstone of their offensive strategy in 2025. With a combination of innovative schemes, talented running backs, and strategic play-calling, they are well-positioned for a deep playoff run. As the season unfolds, all eyes will be on how their ground game continues to influence their overall success.
