Nardwuar, the iconic Canadian journalist and musician, has officially confirmed the release of his collaboration with Nike SB, featuring a distinctive Dunk Low sneaker inspired by his signature tam o’ shanter hat. The release is scheduled for December 6, 2023, through select skate shops, with availability on the Snkrs app beginning on December 9, 2023. The retail price is set at $140.
The design of the Dunk Low prominently showcases tartan paneling that mirrors the colors of Nardwuar’s trademark hat. These panels are strategically arranged at various angles, imparting a sense of lively chaos that reflects Nardwuar’s vibrant personality. A unique lace attachment resembles the pom at the top of his bonnet, further enhancing the sneaker’s playful aesthetic.
Nardwuar’s unique style is also captured in the detailing of the shoe. His signature phrases, “Doot Doola Doot Do…” and “Doot Doo!” are featured in speech bubbles across the left and right outsoles, while his logo, which includes his face and the title “Human Serviette,” adorns the insole. To provide customization options, each pair will come with additional laces in colors including yellow, red, green, and blue.
In-Store Appearances and Personal Reflections
In an announcement shared via Instagram, Nardwuar expressed his excitement about the collaboration, calling it a life goal and stating that he is “totally blown away.” He will make several in-store appearances in major cities including Los Angeles, Toronto, London, New York, and Vancouver leading up to the official release. Known for his in-depth research and entertaining interviews, Nardwuar often surprises his subjects with unexpected questions and gifts, creating memorable interactions.
This collaboration with Nike SB marks Nardwuar as one of the brand’s more unconventional partners, aligning with the brand’s trend of teaming up with unique personalities. In addition to this collaboration, Nike SB is also expected to unveil a surprising partnership with Costco before the end of the year.
The anticipation surrounding the Dunk Low release highlights the intersection of streetwear and personal branding, as Nardwuar continues to carve out his niche in both journalism and fashion. His ability to blend these worlds resonates with fans and sneaker enthusiasts alike, paving the way for a memorable launch.
As the release date approaches, sneaker collectors and fans of Nardwuar are eager to see how this collaboration will be received in the marketplace. The creative design elements and Nardwuar’s distinctive flair promise to make this sneaker a standout addition to any collection.
