Concerns are growing regarding the declining visitor engagement at Aspen Highlands, as local resident and frequent skier, Michael Capshaw-Taylor, raises alarms about accessibility and overall vitality. His recent experience revealed that parking fees have risen to over $30, a significant increase that he argues is counterproductive for both locals and visitors seeking to enjoy the mountain’s offerings.
Accessibility issues have become a pressing concern at Aspen Highlands. Capshaw-Taylor notes that while he typically uses public transport or cycles, he used to drive when with friends, as parking was once free. Previously, the mountain offered a free parking period of 30 minutes to an hour, particularly beneficial on Local’s Wednesdays. These policies fostered a welcoming atmosphere, encouraging casual visits that supported local businesses.
Impact on Local Businesses and Community Engagement
The current parking situation appears to have created a barrier for casual visitors, impacting the economic vitality of the area. Capshaw-Taylor suggests that implementing a first free hour or some form of parking validation for shoppers and diners would greatly benefit the local retail and dining scene. “Without these policies, the barrier to entry feels higher,” he explained, emphasizing the importance of accessibility for maintaining a vibrant community spirit.
The past two ski seasons have seen a noticeable decline in the energy of Aspen Highlands, with many locals expressing sentiments that the mountain feels subdued. Capshaw-Taylor describes the atmosphere as lacking in vitality, suggesting that this may be due to a combination of factors including the new parking policies, reduced outreach efforts, and possible shifts in priorities by management.
Aspen Skiing Company, a key player in the region’s economy, has historically supported a thriving community at Highlands. Capshaw-Taylor hopes that the company will reassess its current policies, which may unintentionally deter both locals and visitors from engaging with the mountain. “We need to work towards solutions that better support the businesses, skiers, and community that make Highlands what it is,” he stated.
In the face of these challenges, the community’s voice is critical. The call for change emphasizes the need for a collective effort to revitalize Aspen Highlands and restore its identity as a welcoming destination for all. As discussions continue, the focus remains on finding solutions that will reinvigorate the mountain’s spirit and support the local economy.
