The 2025 Victoria’s Secret Fashion Show marked a significant transformation for the brand, blending glamour and inclusivity on October 25, 2025, at Steiner Studios in New York City. This year’s event featured performances from artists such as Karol G, Madison Beer, Missy Elliott, and TWICE, elevating the show beyond traditional lingerie displays to a celebration of storytelling and star power.
After years of criticism and extensive brand overhauls, Victoria’s Secret returned to the runway in 2024, signaling its commitment to change. The previous show relied on familiar faces like Adriana Lima and Tyra Banks, attempting to bridge nostalgia with a new vision. However, the 2025 edition felt like a true rebirth, spotlighting a diverse range of models who represented various backgrounds and body types.
Redefining Beauty and Empowerment
Notable inclusions included athletes Angel Reese and Suni Lee, whose presence challenged conventional beauty standards and blurred the lines between sport and fashion. Their confident strides and poised appearances showcased a new narrative where strength and femininity coexist.
The hair styling also underwent a significant change, moving away from the slicked-back ponytails that characterized the 2024 show. Instead, the 2025 runway embraced voluminous, bouncy blowouts, reminiscent of the iconic looks that made the Angels famous. Social media erupted with admiration for this return to glamour, emphasizing that Victoria’s Secret is attuned to its audience’s desires.
Musical performances added another layer of excitement to the event. Madison Beer opened the show with sultry renditions of her hits, and TWICE followed with energetic performances of “This Is For” and “Strategy.” Karol G brought forth songs from her latest album, Tropicoqueta, while Missy Elliott concluded the night with crowd favorites. This mix of nostalgia and contemporary flair engaged viewers and enhanced the overall experience.
Visual Storytelling Through Fashion
The garments showcased during the show were a study in contrast and creativity. Each segment told a unique visual story, ranging from metallic corsetry inspired by early 2000s fashion to sheer, fluid fabrics that embody modern minimalism. One of the standout moments featured model Jasmine Tookes, who walked the runway while nine months pregnant, embodying strength and grace that resonated with the new ethos of beauty as empowerment.
Another highlight was Candice Swanepoel, adorned in a stunning bronze outfit with gilded wings that sparkled under the lights. Her look balanced nostalgia with a fresh, modern appeal. The segment featuring Emila Ratajkowski was particularly memorable, with her wings designed to resemble giant petals, evoking the image of a blooming flower. This artistic approach exemplified the delicate balance between sensuality and creativity that defined the 2025 Victoria’s Secret Fashion Show.
The event successfully demonstrated that reinvention does not mean abandoning the brand’s identity. Victoria’s Secret, once solely associated with fantasy, has evolved to embrace a more grounded narrative centered on power, presence, and possibility. As the show concluded, it was clear that the brand has not only rediscovered its wings but also charted a new course for the future.
