New York City Mayor Zohran Mamdani is encountering significant criticism just weeks into his administration due to his prominent presence on digital screens across the city. The mayor’s image is featured on approximately 2,220 LinkNYC kiosks in a public service announcement aimed at encouraging families to enroll their children in pre-K and 3-K programs. The video showcases Mamdani in a classroom setting, where he emphasizes the recent announcement of over $100 million in new funding for these educational initiatives.
Critics have quickly voiced concerns that the mayor’s use of public platforms for self-promotion is inappropriate so early in his tenure. Many believe that Mamdani is prioritizing his image over the responsibilities of governance, particularly as he gains national attention and popularity on social media. Nicole Gelinas, a fellow at the Manhattan Institute, remarked, “If Eric Adams did this, everyone would be cringing and saying he was using the kiosks for shameless self-promotion.” Adams, the former mayor who left office in December 2025, had faced similar scrutiny during his administration.
Moreover, Melissa DeRosa, a former top adviser to ex-Governor Andrew Cuomo, raised legal concerns regarding this promotional strategy. DeRosa pointed out that a 2007 state law prohibits elected officials from appearing in government-funded public service advertisements. “Tax dollars shouldn’t be spent propping up elected officials,” she stated, highlighting the implications of such advertising practices.
The controversy has revived memories of past criticisms directed at City Hall under Adams, when LinkNYC kiosks displayed advertisements promoting favorable city statistics, such as crime reduction. While those ads did not feature Adams himself, they directed viewers to a website promoting city services.
Despite the backlash, Mamdani’s office has defended the advertisements, asserting that they do not violate state law. According to mayoral spokesperson Dora Pekec, the city did not pay for the advertisements, which are mandated under the franchise agreement with the kiosks. “LinkNYC is required to broadcast city public service announcements as part of their operating agreement, and the City did not use any taxpayer dollars to place this advertisement,” Pekec explained.
A spokesperson for LinkNYC also confirmed that the ads are provided at no cost to the city, emphasizing that previous administrations have utilized similar arrangements. As the debate continues, Mamdani’s approach to public engagement and self-promotion is likely to remain a topic of discussion among New Yorkers.
The impact of this situation raises questions about the balance between public service and personal branding for elected officials. As Mamdani navigates his early days in office, how he addresses these criticisms may shape his leadership style and influence public perception in the months to come.
