Reserve Care, previously known as Hospice of the Western Reserve, announced a significant rebranding aimed at clarifying its mission and expanding its outreach. This change reflects nearly five decades of dedication to providing compassionate end-of-life care while adapting to the evolving healthcare landscape in Northern Ohio.
The name change is driven by the organization’s growth beyond traditional hospice services. As Bill Finn, president and CEO of Reserve Care, explained, the term “hospice” can evoke fear or uncertainty, which may deter individuals from seeking timely assistance. The rebranding aims to create a unified identity that encompasses the full range of services offered, including support for serious illnesses, care for children with complex medical needs, and grief counseling.
Expanding Services to Meet Community Needs
Reserve Care’s mission remains steadfast, focusing on personalized and compassionate care. Finn emphasized that the organization will continue to uphold its values and commitment to the community, showcasing stability in leadership and caregiving teams. Patients and families will receive care from the same trusted professionals they have relied on in the past.
As the organization expands its services across an 18-county region, the name Reserve Care reflects this broader scope. The new name is intended to foster clarity and connection, helping potential clients understand that support is available not just at the end of life but throughout challenging health journeys.
A pivotal development in this rebranding is the construction of a new Hospice Care Center on the East Side of Cleveland. This facility, poised to serve both patients and the wider community, symbolizes the organization’s commitment to comfort, connection, and comprehensive care. The center represents a forward-thinking approach to healthcare, enhancing the organization’s ability to meet changing community needs.
A Commitment to Compassionate Care
Finn stated that the transition to Reserve Care is not about abandoning the organization’s rich history. Instead, it aims to create a clearer path for individuals and families to access support when they need it most. The leadership team has actively listened to feedback from the community, staff, and families to ensure that this rebranding resonates with those they serve.
As the healthcare landscape evolves, Reserve Care is committed to meeting these changes thoughtfully and transparently. The organization aims to be a trusted partner for individuals and families navigating their healthcare paths, maintaining a focus on compassion as its guiding principle.
With a firm belief in its mission and a clear vision for the future, Reserve Care is poised to continue its journey of support and service. As the organization embraces its new name, it looks forward to strengthening its legacy and enhancing the lives of those it serves in Northern Ohio.
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