Chrysler, a name synonymous with American automotive innovation, recently celebrated its 100th anniversary in 2025. While the company has produced memorable vehicles over the decades, many models from the 1980s have faded from public memory. This article revisits five underappreciated Chrysler cars from that era, highlighting their unique features and the reasons they became overshadowed by more prominent competitors.
Chrysler TC by Maserati: A Missed Opportunity
One of the most intriguing models from Chrysler’s lineup is the Chrysler TC by Maserati. Launched in the late 1980s, the TC aimed to capture the luxury convertible market. Despite its aspirations, this model struggled to impress due to its performance limitations. Powered by a 2.2-liter inline-four engine, the TC produced only 160 horsepower. Buyers could opt for a slightly more powerful variant featuring a Maserati-derived engine, but even this version only managed 200 horsepower.
The TC’s design closely resembled that of the LeBaron convertible, but it was priced significantly higher, with entry-level models starting at $33,000 in 1989—a figure that equates to over $86,000 today. As a result, the TC struggled to find its place in the market, with production ceasing after just three years and approximately 7,300 units sold. Today, pristine examples can be found at auction for under $15,000, making them an interesting choice for collectors.
Chrysler Executive Limousine: A Rare Find
Another interesting model is the Chrysler Executive Limousine, which stands out for its rarity, with only around 1,500 units produced. This vehicle was based on the K-car platform but featured a unique stretch design. Utilizing a combination of LeBaron Coupe and four-door components, the limousine offered a 131-inch wheelbase, accommodating up to seven passengers.
Introduced in 1983 with a starting price of $21,900—approximately $71,400 today—the Executive Limousine was considered relatively affordable for a luxury vehicle. Despite its premium features, such as a powered glass partition and an advanced audio system for rear passengers, it was not meant for performance. The initial model came with a modest 2.6-liter inline-four engine that produced just 93 horsepower, later upgraded to a turbocharged version with 146 horsepower in its final production year.
Chrysler Conquest: A Badge-Engineered Sport Coupe
The Chrysler Conquest offers a unique perspective on the brand’s approach to performance. Essentially a rebadged Mitsubishi Starion, the Conquest was launched during the era of the Diamond Star Motors joint venture between Chrysler and Mitsubishi. The flagship TSi model featured a turbocharged four-cylinder engine that generated 176 horsepower, allowing it to accelerate from 0 to 60 mph in just 8.0 seconds.
Despite its respectable performance, the Conquest did not achieve the same popularity as its Japanese counterparts, such as the Toyota Supra or Nissan Z. Production numbers were disappointing, leading to its eventual decline in visibility. Today, well-maintained examples can be acquired for between $10,000 and $15,000, with rare models commanding prices upwards of $20,000.
Chrysler Laser Turbo: A Unique Entry
Chrysler positioned the Laser Turbo as its first sports car, though it was a hatchback with front-wheel drive. The Laser was available with two engine options: a naturally aspirated 2.2-liter inline-four producing 93 horsepower and a turbocharged variant with 142 horsepower.
The interior of the Laser was notably modern for its time, featuring an available digital dashboard and a voice alert system for minor issues. It garnered attention for its promotional claims of outperforming competitors like the Camaro Z/28 and Mustang GT in various performance metrics. Although a total of 147,396 units were produced over three years, the Laser Turbo ultimately did not sustain its market presence, leading Chrysler to pivot away from sporty vehicles.
Fifth Avenue: A Luxurious Land Yacht
The Chrysler Fifth Avenue represents the brand’s foray into luxury sedans. Once a flagship model, the Fifth Avenue underwent several changes throughout its production, particularly during the 1980s. The twelfth generation of the model, while not as grand as its predecessors, still offered a luxurious experience characterized by plush interiors and high-end features.
With a starting price of $1,244 for the Fifth Avenue option package, buyers enjoyed amenities such as button-tufted seats, shag carpets, and a host of power features. Underpinned by a 5.2-liter V8 engine, the Fifth Avenue remains an interesting option for classic car enthusiasts today. Despite their dwindling numbers on the roads, these vehicles can be acquired for relatively low prices, making them accessible to collectors.
Chrysler’s legacy is rich, and while many of its models have garnered lasting recognition, the cars of the 1980s deserve a closer look. As the automotive landscape continues to evolve, these underappreciated classics offer a glimpse into a transformative period in American car manufacturing, revealing stories of ambition and innovation that should not be forgotten.
