Former Museum Manager JoAnne Sharman Turns Passion into Art Career

JoAnne Sharman, a former manager at the Corning Museum of Glass, has transitioned from her corporate career to become a full-time artist, showcasing her work at events such as the Keuka Arts Festival in Penn Yan, New York. At this event, she captivated a visitor with a diptych painting, which features coral that evokes the feeling of looking down into the sea. The encounter resulted in a sale, illustrating Sharman’s unique approach to art sales, which combines her artistic passion with her extensive background in sales.

Sharman emphasizes the importance of overcoming objections when selling art. Drawing from her experience managing retail at the museum, she explained that her ability to engage with customers and instill confidence in her artwork plays a crucial role in her success. “There’s as much sales skill needed as art skills,” she noted. After retiring in December 2024, she dedicated herself fully to painting, rejecting the notion of slowing down as she approaches her sixties.

From Glass to Canvas: A Journey of Inspiration

With over 35 years in high-end sales, including jewelry and interior design, Sharman developed a robust understanding of art, particularly in glass. She describes glass art as “fluid,” akin to “working with honey,” which inspired her to explore fluid acrylic painting techniques. Her method involves pouring colors onto a flat canvas, allowing them to blend and interact organically. “I love the spontaneity of it,” she said, reflecting on her creative process.

Terri Wise, a close friend, remarked that retirement has allowed Sharman to flourish artistically. She recalled how Sharman had previously restored old furniture, bringing new life to discarded items. Wise believes that Sharman’s creativity extends beyond art and into innovative business practices, recalling how she once transformed a jewelry store into a wedding venue during the holiday season to attract customers.

Sharman continues to develop her promotional strategies. She planned to use a bubble machine at art shows in Florida to complement her bubble-themed paintings, though she later adjusted her approach based on customer feedback. “We hit the West Coast and just did very well,” she said, reflecting on her adaptability in the competitive art market.

Building Connections Through Art

Sharman’s boyfriend, Steve Donigan, supports her endeavors by managing logistics during art shows. He highlighted the importance of her interactive painting demonstrations, where she engages with potential buyers. By involving them in conversations about placement and delivery, she fosters a personal connection that enhances the buying experience. “I think she builds relationships with people that way,” Donigan stated.

To address the gap between attendance and sales at art shows, Sharman has implemented a flexible return policy. If potential buyers hesitate, she encourages them to take the artwork home to see how it fits in their space, offering reassurance about their purchase. “I have to go back to being a student also, you know, and the teacher listening to my own lessons,” she explained, emphasizing her continuous learning approach.

Recognizing that many artists struggle financially, Sharman hopes to share her sales expertise with her peers, advocating for the importance of basic sales skills in the art world. She finds deep satisfaction in knowing her art finds a home where it will be appreciated. “It’s just a cool feeling,” she said, reflecting on the validation that comes with each sale.

For those interested in exploring JoAnne Sharman’s art, more information is available at her studio’s website, Lady Loo Art, at ladylooart.com/about.