Timothée Chalamet is reportedly adopting marketing strategies inspired by his girlfriend Kylie Jenner’s family to promote his latest film, Marty Supreme. As the film gears up for its release, Chalamet has engaged in various promotional activities that echo the Kardashian approach to branding. From a quirky Zoom call that went viral to incorporating elements of the film’s aesthetic at the premiere, Chalamet’s efforts have been described as a form of “Kardashian-ization” in the entertainment industry.
A source informed Page Six that Chalamet’s recent promotional tactics seem influenced by the Kardashians, who are renowned for their ability to cultivate successful brands across multiple sectors. The insider remarked, “Timmy’s been ‘Kardashian-ized,’” noting that the marketing techniques for Marty Supreme reflect the family’s well-known strategies for building personal brands.
Relationship Insights and Family Dynamics
The source also offered insights into the relationship between Chalamet and Jenner, suggesting they share a unique perspective on life and aspirations. “Both Timmy and Kylie are just into a different genre, the way they think about life and how they want to live. He has pretty lofty goals,” the individual stated.
In December 2022, a separate source disclosed to PEOPLE that Chalamet had become integrated into the Kardashian family. They celebrated an early Christmas together before Jenner spent the holiday with her family. The source mentioned that it took time for Jenner to introduce Chalamet to her children, but he is now viewed as a “friend” by them. “Her relationship with him is great and very easy. He’s super supportive of her priorities and he works around her schedule a lot,” the insider added. Both are reportedly committed to making their relationship work.
Chalamet and Jenner first drew public attention during Paris Fashion Week in January 2023, although they were not romantically linked at that point. Their relationship was later confirmed when they were seen sharing a kiss at a Beyoncé concert.
Recent speculation about a potential breakup arose when Chalamet did not attend Kris Jenner’s birthday party. However, those rumors were dispelled after the couple appeared together at the Los Angeles premiere of Marty Supreme, where they coordinated their outfits in orange and posed for the cameras.
Chalamet’s strategic embrace of Kardashian-style marketing not only highlights his adaptability in the film industry but also reflects the influence of personal relationships on professional endeavors. As Marty Supreme prepares for its release, the actor’s promotional efforts suggest a new era of celebrity marketing that blends personal branding with entertainment.
