The highly anticipated SoleFly x Air Jordan 3 “Fruits Of Our Labor” is set to launch on December 4, 2023, with a special event at Palacio de Los Jugos in Miami. This exclusive release coincides with Art Basel, a significant cultural event, and will be followed by a broader launch on December 5, which includes availability in Mexico and Colombia.
This sneaker is not just a fashion statement; it embodies the personal journey of SoleFly founder Carlos Prieto, whose family emigrated from Cuba to Miami. The design of the shoe reflects this heritage, utilizing a vibrant orange and green color palette inspired by Miami’s cultural and agricultural landscape. The colors symbolize local produce markets and the idea of hard work yielding rewards, making this collaboration a homage to both family history and community identity.
SoleFly has a history of storytelling through its collaborations. The Air Jordan 3 model has often served as a platform for narratives centered on culture and identity, and this latest release continues that tradition. The Cuban and Miami influences in the design are intentional, showcasing how sneakers can carry deep familial and cultural significance.
The sneaker features a variety of high-quality materials, including smooth leather and premium suede, while maintaining the recognizable Jordan 3 silhouette. Its upper is predominantly off-white, providing a neutral base. The toe is wrapped in green suede, complemented by a dark green heel counter. A burnt orange suede back panel adds a striking contrast, while the midsole is cream, paired with a gum outsole that ties the entire look together. Accents in green and orange enhance the design’s connection to Miami’s vibrant environment.
SoleFly will also launch a raffle on December 2, giving fans a chance to secure a pair of these exclusive sneakers. The retail price is set at $230, reflecting the premium materials and design that have gone into the making of the “Fruits Of Our Labor.”
As the full rollout approaches, visual previews have showcased the sneaker’s rich materials and thoughtful design details, ensuring that this release will resonate with sneaker enthusiasts and collectors alike. The SoleFly x Air Jordan 3 stands as a testament to the power of footwear to tell stories that reflect personal and cultural histories.
