Snoop Dogg carried the Olympic torch through the streets of Northern Italy on February 1, 2026, marking a significant moment ahead of the opening ceremony for the Winter Olympics in Milan and Cortina. Dressed in a white tracksuit, the iconic rapper expressed his enthusiasm for the role, describing it as an “honor” and emphasizing the spirit of unity that the Olympics represent.
The artist took to social media, sharing his thoughts with fans. “I’m showing peace and love and it’s an honor to have this torch in my hand right now,” he stated. “I want to spread a whole lot of love to the athletes, to the people of Italy, to the whole world right now. Because that’s what the Olympics is all about. Spread peace and love from the D-O-dub.” His message resonated with many, highlighting the Olympic values of camaraderie and respect.
Snoop Dogg’s Role as Honorary Coach and Broadcaster
In a groundbreaking move, Snoop Dogg has been appointed as the first-ever honorary coach for Team USA during the Olympics. He announced this role in a post on LinkedIn, stating, “I’m jumping in as Team USA’s first honorary coach, a role that’s all about celebrating and supporting athletes beyond what fans see on the field of play.” His commitment extends beyond motivation; he aims to illuminate the athletes’ journeys and acknowledge the support systems behind their success.
Additionally, Snoop Dogg will contribute to NBC’s coverage of the Winter Games. He has recently made appearances in the NBA broadcast booth, showcasing his versatility as a sports commentator. “I am excited to be back with my main man Mike Tirico for the 2026 Winter Olympics in Milan Cortina,” he said in a statement reported by The Hollywood Reporter. “The D-O double G will be on the scene. I am looking forward to celebrating with the athletes and their families.”
Snoop’s vibrant personality promises to add an engaging element to the Olympic broadcasts. He noted, “The Olympics is the biggest stage in the world and, as everyone knows, I’m all about sports, bringing people together, and unifying while bringing the fun. I’ll be bringing my puffy jackets, snow pants, goggles, skates (and will definitely be iced out).”
The 2026 Winter Olympics Schedule
The opening ceremony for the Winter Olympics is set to take place on February 6, 2026, and will run until February 22, 2026. Various networks, including NBC, USA Network, CNBC, and NBCSN, will provide comprehensive coverage of the events, ensuring global audiences can follow the action and celebrate the achievements of athletes from around the world.
Snoop Dogg’s involvement in the Olympics not only highlights his commitment to sports but also his influence in promoting positivity and unity through the celebration of athletic excellence. As the Games draw closer, the anticipation builds for a remarkable showcase of talent and sportsmanship.
