Adin Ross disclosed that he earned $61,000 from the boxing match he organized featuring Adam22 and Jason Luv through his company, Brand Risk Promotions. During a recent livestream, as reported by LiveBitez, Ross shared a detailed breakdown of the event’s revenue and expressed gratitude to fans for their support.
The fight between Adam22 and Jason Luv stemmed from personal animosity, primarily due to a prior relationship between Luv and Adam22’s wife, Lena The Plug. The tension culminated when Lena filmed a scene with Luv the same year she married Adam. In an interview with TMZ Sports earlier this month, Luv elaborated on the feud, stating, “It’s a little animosity, because you got to remember, I smashed his wife, and all the fans and people are saying all kinds of crazy things.”
The match took place in a charged atmosphere, with Luv immediately attacking Adam22 as the bout began. He unleashed a flurry of jabs, overwhelming the podcaster and finishing the fight in under a minute. The rapid conclusion left many in attendance stunned. Ultimately, Luv was declared the winner of the match.
Despite the competitive nature of the fight, the two appear to have reconciled afterward. Adam22 took to Instagram to congratulate Luv, posting a picture with his wife and captioning it, “I got the girl so I’m still a winner! Shout out to Jason, he did his thing and was the better man today.” He further expressed his enjoyment of the event and acknowledged the support from Brand Risk Promotions and Ross, asking, “Should I fight again?”
This match not only showcased the personal rivalries among social media personalities but also highlighted the growing trend of influencer-driven sporting events, where entertainment and competition intersect. The financial success of the event may pave the way for future matches under the Brand Risk Promotions banner, further blurring the lines between traditional sports and modern entertainment.
