URGENT UPDATE: Black Friday shoppers in Western New York are braving frigid temperatures to support local businesses, reinforcing a commitment to shop local during this crucial holiday season. As the crowds flock to popular shopping districts, the message is clear: community matters more than convenience.
On Elmwood Avenue, shoppers are seeking unique finds that can’t be purchased online. Inside Little Salmon, owner Tracey Wei emphasizes the value of personal service, noting, “We inherently offer better service; we aren’t cookie-cutter.” Wei highlights how small business owners beautify the streets and provide experiences that large retailers simply cannot match.
Nationwide, the trend toward local shopping is gaining momentum. The National Retail Federation anticipates that approximately 67 million people will participate in Small Business Saturday this year, showcasing a collective effort to bolster local economies.
Shoppers like Lauren Dunkle express a deep connection to local products. “Whenever there’s something created with heart, you can feel it right off the bat,” she says, emphasizing her preference for locally crafted items over those from big box stores. This sentiment resonates throughout the bustling shopping districts.
From the city streets to the picturesque blocks of East Aurora, the chorus of support for local businesses rings loud. Inside Head Over Heels, owner Rachele Pfister has been a community staple for nearly two decades. “We’re the heart of the community,” she states, stressing the role small businesses play in fostering strong neighborhood ties.
For many local retailers, the months of November and December are pivotal. Pfister adds, “The holiday season is so important to us because it can make or break a lot of businesses.” With the stakes high, every customer counts.
Families like Sarah Henneberry and her son Evan are opting to avoid crowded malls, choosing instead to support small shops. “We like to shop small because you can get awesome name brands that you can get at other big box stores but from local businesses,” Henneberry explains, highlighting the dual benefit of quality and community support.
As the holiday weekend progresses, business owners are hoping this surge in local shopping isn’t just a seasonal trend. They aim for this weekend’s support to evolve into a lasting habit long after the festive lights fade.
With Black Friday underway, Western New Yorkers are not only finding gifts but also reinforcing their community bonds. The urgency for local support has never been more pronounced, making this a critical moment for both shoppers and local businesses alike.
Stay tuned for more updates as we continue to follow the impact of local shopping during this holiday season.
