As mainstream cinema continues to face challenges from rising rents and streaming services, the independent Rialto Cinema is thriving across its three locations in the San Francisco Bay Area. The theater group, which includes the Elmwood Theater in Berkeley, the Cerrito Theater in El Cerrito, and Rialto Cinemas Sebastopol, has carved out a unique niche for film enthusiasts, art lovers, and those seeking a communal viewing experience.
Rialto Cinema Director Ky J. Boyd attributes the success of the independently owned theaters to their carefully curated film selections. “You open your doors and hope people come and like what you have to show,” Boyd stated. “The world has changed, and there are new ways of viewing movies, but I live in hope that people understand the art form that is cinema and the value of watching in the cinema.” His commitment to showcasing a diverse array of films has resonated with audiences in a market where many competitors have shuttered.
Boyd’s journey in film began with a childhood viewing of Disney’s The Aristocats in Montana. Over the years, he cultivated a passion for independent films, documentaries, and foreign cinema. In 2000, he realized his long-time dream by opening the Rialto Cinemas Lakeside in Santa Rosa, which thrived for over a decade before closing due to lease issues. During that time, the Rialto Cinema group expanded, acquiring the Elmwood Theater in 2007 and the Cerrito Theater in 2009. The Sebastopol location followed in 2012, solidifying their presence in the region.
The charm of Rialto Cinema lies not only in its film offerings but also in its historic venues. The Elmwood and Cerrito theaters feature Art Deco architecture, with original woodwork and intricate details that transport patrons back in time. The Cerrito Theater, for instance, offers meals delivered to seats, allowing moviegoers to enjoy a range of culinary options while watching films. This focus on customer experience is a key component of what keeps audiences returning.
The theater’s programming often includes popular titles like the 2023 blockbuster Barbie and thought-provoking documentaries such as The Last Class, which profiles former U.S. Secretary of Labor Robert Reich. Boyd noted that sold-out screenings, including those featuring Q&A sessions with the filmmaker, demonstrate the community’s support for engaging content.
As larger chains have closed multiple locations in the area, including the Albany Twin in 2023, Rialto Cinema stands out as a vital cultural hub. Boyd expressed concern about the impact of competing housing developments on local businesses. “The more valuable the land gets, the more likely it is that landlords will hike up rents, pushing mom-and-pop shops out of town,” he remarked.
Both the Elmwood and Cerrito theaters have faced their share of adversity, including a fire in the 1980s, flooding in the 1990s, and a vehicle collision in 2023. Despite these challenges, they have continued to thrive, aided by a dedicated audience and a passionate staff. Co-General Manager Philippe Matheus emphasized the importance of theaters as spaces for communal storytelling. “Being in the dark with strangers, all experiencing the same thing… you feel connected to something larger,” he noted.
Patrons like April Hamilton from Albany appreciate the local cinema experience. “It’s local, close, and they always have something good showing,” she said, highlighting the importance of independent theaters in providing accessible entertainment options.
While Boyd acknowledges the need for housing development, he advocates for a balanced approach that preserves the unique character of neighborhoods. “The Elmwood District and College Avenue are special,” he stated. “You can’t just knock down buildings and build taller. We’ll lose the soul and lose what makes it special.”
The Rialto Cinema’s resilience in the face of industry challenges serves as a testament to the enduring appeal of independent cinema. Boyd remains optimistic about the future, stating, “It’s always a gamble… but at the end of the day, the positives outweigh the negatives.” As long as there are cinephiles who appreciate the art of film, Rialto Cinema will continue to shine brightly in the Bay Area landscape.
