The prebiotic soda brand poppi captivated audiences during the Super Bowl 2026 with a vibrant new advertisement featuring artists Charli XCX and Rachel Sennott. This marks the brand’s third consecutive appearance in the iconic game, showcasing its evolution and commitment to modern consumer culture.
In a dynamic 30-second spot, directed by Aidan Zamiri and produced by creative agency MIRIMAR, the advertisement unfolds in a college lecture hall where a student opens a can of poppi. This moment sparks an imaginative transformation, leading viewers into a lively, high-energy fantasy world. The ad encapsulates poppi’s brand philosophy, which emphasizes entertainment, conversation, and a strong connection to internet culture. As the Super Bowl retains its status as a significant cultural event, poppi’s ad resonates with how audiences engage during the game—primarily via social media and at watch parties.
“This was a very intentional return for us,” said Kristina MacIntosh, Senior Vice President of Marketing at poppi. “We showed up with the same confidence, tone, and cultural point of view that defines how poppi exists online, because that’s core to who we are.” The choice of Charli XCX, who is known for shaping rather than following culture, highlights the brand’s focus on impactful moments.
Over the past three years, poppi has refined its message on the Super Bowl stage. The first year signified the brand’s debut as a modern soda alternative, while the second year focused on educating consumers about when and how to enjoy poppi. This latest ad solidifies poppi’s position as a trendsetter within the beverage category. The commercial concludes with Charli XCX’s catchy slogan, “make it poppi,” heralding the launch of a new campaign centered on the theme: “Make It poppi.”
The brand promotes the idea that good vibes commence with every sip of its soda. The full Super Bowl commercial is available on YouTube, and fans can find additional content on the brand’s Instagram account, @drinkpoppi.
Founded in 2020 by Stephen and Allison Ellsworth, poppi has rapidly gained popularity, combining prebiotics and fruit juices to create low-calorie sodas with only 5 grams of sugar. The brand’s innovative, digital-first approach has attracted a loyal following, including celebrity endorsements from figures like Hailey Bieber and Billie Eilish. In 2025, poppi achieved a remarkable milestone with a $1.95 billion sale to PepsiCo.
As poppi offers a variety of flavors—ranging from Strawberry Lemon to Shirley Temple—its growth trajectory reflects a shift in consumer preferences toward healthier beverage options. The brand’s emphasis on a lifestyle rather than just a product showcases its commitment to connecting with modern consumers.
PepsiCo, the parent company, reported nearly $94 billion in net revenue in 2025, driven by a diverse portfolio that includes iconic brands like Lay’s and Gatorade. The synergy between poppi and PepsiCo underlines a strategic focus on sustainability and innovation through its pep+ program, which aims to foster growth while building resilient communities.
For further details, including product offerings and promotions, visit drinkpoppi.com or follow @drinkpoppi on social media platforms.
