A new men’s tailoring brand co-founded by NFL player Harrison Butker is set to open in the Lower Greenville area of Dallas. The shop, named Shepherd’s, specializes in made-to-measure suits and will welcome customers at 5622 Bell Ave. on February 28, 2024. This marks the first expansion of the brand beyond its home city of Kansas City.
Shepherd’s caters to a diverse clientele by offering custom-fit suits, jackets, shirts, trousers, and outerwear. According to a press release, these garments have been worn in prestigious locations, stating, “from the White House to the Vatican and from the red carpet to walking down the aisle.”
Despite the brand’s focus on tailoring, Butker is known for more than just his athletic career. He gained significant attention for a speech delivered at the 2024 Commencement ceremony at Benedictine College. In his address, he made controversial remarks regarding gender roles and criticized various social issues, including Pride Month and abortion rights. This speech sparked widespread criticism and memes across social media platforms, drawing responses from notable figures, including fellow Chiefs players Patrick Mahomes and Travis Kelce.
As the Dallas location prepares to open, Shepherd’s has announced the hiring of Curtis Newkirk as one of America’s leading fitters in made-to-measure menswear. His expertise is expected to elevate the shopping experience for Dallas customers. Newkirk brings nearly a decade of experience in luxury menswear and is known for his meticulous attention to detail.
The new shop will feature an expansive fabric library, offering thousands of options sourced from top mills worldwide. Newkirk, who stands at 6-foot-7, aims to blend technical precision with classic style in every garment. He has a reputation for transforming clients’ lifestyles and preferences into tailored pieces that exude sophistication.
The grand opening event for Shepherd’s in Dallas will take place on February 28 from 10:00 to 18:00. The public is invited to tour the new store and explore its offerings. As the brand expands its footprint, it aims to establish a strong presence in the thriving Dallas fashion market.
