UPDATE: Nelson County-based Devils Backbone Distilling Co. has just unveiled a vibrant new design for its popular ready-to-drink canned cocktail, Smash. The redesigned packaging will hit shelves across Virginia starting this week, while the beloved flavor will remain unchanged.
The announcement comes at a time when consumers are seeking refreshing and convenient beverage options. Smash, known for its unique blend of flavors, has won awards and gained a loyal following. The new look promises to entice both existing fans and new customers alike.
The rebranding effort aims to capture the essence of the cocktail’s refreshing taste and appeal to a broader audience. “We wanted to give Smash a fresh squeezed look that reflects its vibrant flavor profile,” said a spokesperson from Devils Backbone.
This redesign is not just about aesthetics; it symbolizes a commitment to quality and innovation in ready-to-drink beverages, which have surged in popularity. The category has seen significant growth, with consumers increasingly opting for convenient options that don’t compromise on taste.
The new Smash packaging will feature bold colors and modern graphics designed to stand out on store shelves. As the demand for ready-to-drink cocktails continues to rise, this fresh approach could position Devils Backbone as a frontrunner in the competitive beverage market.
As consumers anticipate the arrival of the newly designed cans, many are eager to share their thoughts on social media. The timing is perfect for those looking to enjoy a refreshing drink as the fall season approaches.
What’s Next: Keep an eye out for the new Smash cans at local retailers, and join the conversation online as fans share their excitement. The rebranding is expected to be a focal point for Devils Backbone as they continue to expand their product lineup in the beverage industry.
Stay tuned for more updates on this development and other innovative trends in the beverage market.
